About

Full datetime event: 

Tuesday, March 10, 2020From 7:00 pm to 9:00 pm

Location

The North Face Soho
584 Broadway

Description

In honor of International Women's Day (March 8), we're gathering to hear from female experts in the world of sports. Our panel will be diving into the science and psychology behind female performance, Join us as Samantha, Lauren and Caiti talk about the physiological and mental elements of sports that are unique to women.

Whether you're an endurance pro or a casual gym attendee, this panel is for female athletes of all backgrounds and abilities.



SAMANTHA LOPEZ- CO-FOUNDER, BROOKLYN BASECAMP

Born and raised in Brooklyn Samantha loves exercising her balance between city life and the outdoors by planning trips and adventures across the country. She finds her inspiration through mountains and her love for painting. Bringing people together through adventure and exploration has always been a source of joy for her.


CAITI DONOVAN - CO-FOUNDER AND CMO, SHEIS

Caiti Donovan is a global strategist and entrepreneur. She has spent more than 15 years working in sales, data technology, strategic marketing, and digital media. This includes experience at major media companies like Viacom and Spotify, where she developed regional and global strategies and insight-first narratives which have been recognized by organizations like MediaPost and AdAge. Caiti has founded/co-founded three companies, including her current nonprofit organization, SheIS. She has led endeavors that have driven more than $20 million in revenue and fundraising in the past five years alone, and campaigns that have been seen by more than 1 billion people.


Having lived in 14 cities across four continents, Caiti is a strong advocate for empowering people through embracing cultural diversity. She spends her free time training for half marathons (or the occasional marathon) with her husband, Patrick, or playing with their dachshund mix, Ava. She currently resides in New York City.



LAUREN PICASSO - CEO & FOUNDER, CURE HYDRATION

Lauren is the CEO and Founder of Cure Hydration, an organic sports drink made with coconut water that launched in 2019. She has over a decade of experience working at high growth startups. She was an early employee at Jet.com, an e-commerce company that was acquired by Walmart. As Director of Marketing at Jet, Lauren worked across a variety of online and offline marketing channels helping to scale the company to over 10 million customers. She has also worked at Rent the Runway, Google, and Bloomingdale's and is a lifetime endurance athlete and outdoor enthusiast.



ANNA PFAFF - NORTH FACE ATHLETE, ROCK CLIMBER

Anna Pfaff is an alpinist, expedition climber, and nurse who has climbed in some of the most remote alpine terrain in the world. In 2017, she led an all-star crew of female climbers on a month-long expedition to a remote valley deep in India’s Zanskar Range. That same year, she was one of two women on TNF’s Expedition Antarctica and in 2018, Anna, along with TNF teammate Andres Marin and David Allfrey, climbed The Eternal Flame on The Nameless Tower and The American Route on the Great Trango Tower. Anna has funded most of her expeditions working as a trauma nurse. She spent a decade working as a travel ER nurse, choosing posts near challenging crags, and is now based in Truckee, California, where the registered nurse works shifts when she’s not on the road. In both her nursing and climbing lifestyles, she thrives on organized chaos in unexpected situations.




P.S. It's also Mappy Hour's bday. Expect extra fun.