New Series by Sierra Nevada brings Grassroots Know-how to a National Audience

Media Contact:

Sarah Knapp, Founder


For immediate release

New York July 27, 2018


New Series “Inside Mappy Hour by Sierra Nevada” brings Grassroots Know-how to a National Audience


Mappy Hour, a global community of urban dwelling outdoor enthusiasts is finally able to share its monthly local talks with a global audience. The new project called “Inside Mappy Hour by Sierra Nevada” will feature videos of entrepreneurs, guides, environmentalists and more speaking about their local communities everywhere from New York City to Richmond Virginia. This new initiative is made possible by Sierra Nevada, a Mappy Hour partner since 2015, as they share the same mission to build strong, local communities and bring people together around a love of the outdoors, and of course, a great brew.

“From Ken’s earliest days sharing learnings among the few homebrewers and peers making flavorful beers in Northern California to the unprecedented Braupakt collaboration of today with the world’s oldest brewery, we stand by the idea that cooperation has more to offer than going it alone. We’re excited to support Mappy Hour’s efforts bringing together adventurers of all kinds to share their experiences and create new ones.”

Since starting in NYC in 2014 Mappy Hour has grown to 10 cities in North America. The first phase of The Local Beta: Mappy Hour Talks by Sierra Nevada will share stories from four east coast communities: New York City, Washington D.C., Durham and Richmond.

Each talk will be published to YouTube at starting July 28, 2018.

About Mappy Hour:

Mappy Hour, started in NYC in March 2014, is a gathering of outdoor enthusiasts around maps, guidebooks, beer, and adventure stories. All upcoming events are published on

About Sierra Nevada Brewing Co.: Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only the finest quality ingredients. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse as well as advances in sustainability. It is famous for its extensive line of beers including Pale Ale, Torpedo®, Hazy Little Thing® IPA, Nooner® Pilsner, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at

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